Niche marketing the most used phrase in online marketing today. So what is niche marketing all about and why do marketers talk a lot about them? Let’s get to the point without any delay.
What is niche marketing?
Well a niche market is a sub division of a main stream market that will address specific needs of a group of people or potential customers. Each individual has a different requirement and if you can fulfill their requirement with what they are looking for then you get a customer and this is called niche marketing. Usually niche markets are small are in size but they offer a better chance to convert more people into customers that is you provide them with quality product or service.
Niche marketing examples
For example shoes is a main stream market and every one who is looking for a shoe as a specific need like some people might be interested in sports shoes or casual shoes or dancing shoes. So when you give them what they want, they are definitely going to buy.
Advantages of niche marketing
It is easy to target a small niche market than a large competitive market. If you are just started with online marketing then using a website or blog to promote your products in niche markets will get quicker and easy results. The small market will keep you focused on your business helping you to work more efficiently. It is a low cost way to promote products and earn more profits in a short period of time, so the popularity of niche marketing is increasing day by day.